Plan your growth with a Product Roadmap

Build a delivery plan for your product – prioritize the right features, and estimate effort to achieve results on time.
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Ensure you are always ahead of the curve in your project. The product roadmap and delivery plan will allow you to plan the product development process, technology implementation, employment strategy, and level of investment needed to deliver the project.

How a Product Roadmap can boost your project?

Define a technical roadmap

By choosing the right technology, you will optimize the time and cost of development. Planning your tech stack will also allow you to avoid the risk of costly technology change in the middle of the development.

Get the right people for the job

Technology experts are in high demand; a tech roadmap will allow you to see in advance what capabilities your team will need. Avoid staffing challenges early on.

Estimate the product development budget

The more specific your roadmap is, the better you can predict the level of investment needed for the project. This will allow you to plan how to raise and spend funds and what tech expertise you will need.

Focus on what matters the most

A product roadmap is also about trimming the fat off your product idea. Many good ideas are generated during the early stages of the project, but not all of them should be implemented at once. Feature creep may drag down your efforts.

Prove that you have a solid plan

The roadmap structures your action plan. This structure bolsters your position during discussions with investors. It is also an important internal tool – a clear product strategy is a signal to your team that you have things under control and an excellent onboarding tool for your growing team.

Graphic example of a Product Roadmap scheme for a project. It’s a diagram with 4 columns described as “now”, “next” “later”, and “never”. In each of them there are several exemplary outcomes (ex. “Outcome A”, “Outcome B” etc.), that are color-coded to indicate different value dials, that are listed below - “Value dial 1, 2 etc”.

Avoid these typical early-stage failures with our help

Work with our team of startup and deep-tech experts to confidently leap ahead.

Validate Your Product Concept Fast

Avoid building something nobody really wants by testing rapidly what your customers want with validation experiments and prototypes.

Plan your Roadmap with a Tech Architect

Our DeepTech and R&D experts will help you plan your tech product roadmap confidently, and estimate the costs and delivery timelines.

Leverage our startup and deep tech experience

Since 2017, we’ve worked with over 250 startups, aiding them in making better business and technology decisions. We have co-founded our own startups, managed and mentored at startup accelerators, and designed and built products for startups.


Start your project fast

Tell us your about your challenge and goals. We will propose the right approach and our team will support you in designing and building your innovative product quickly.
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How do we work with clients to help them build product roadmaps?

We use the right method at the right time. Startup teams of 2-3 founders require a different approach than scale-up or SME products, with multiple stakeholders.

Here’s a short overview of workshop methods and frameworks we use to ideate, design and structure the right roadmap for their product.

User Story Mapping Workshop

User Story Mapping is a foundational technique for agile development. It’s particularly useful for startups because it forces you to consider the entire user journey, not just individual features. This ensures that your MVP is not just a collection of features, but a coherent product that solves a real problem for your users.

What It Is: A visual exercise that helps product teams organize and prioritize user stories. It lays out the journey a user takes through the product, breaking it down into tasks and activities.

Why We Use It: It provides a holistic view of the user experience, helps identify gaps, and allows for easier prioritization of what to build first.

Tools: A large wall or whiteboard, sticky notes, markers, or digital tools like “StoriesOnBoard” or “Miro.”

Event Storming Workshop

Event Storming serves as a powerful technique for dissecting complex processes and can be particularly useful when you’re dealing with intricate systems or workflows in your product. It’s a collaborative approach that helps create a shared understanding among diverse stakeholders.

What It Is: An agile modeling workshop to create a business process model. It involves domain experts and technical experts placing domain events on a model to explore a system’s behavior.

Why We Use It: It’s excellent for understanding complex business logic, identifying bottlenecks, and aligning the team on the system’s flow.

Tools: Large wall or whiteboard, an endless supply of sticky notes in different colors, and markers.

Kano Model

This simple framework isn’t just about feature prioritization but also about customer delight. By understanding what truly matters to your users, you can focus on features that not only meet basic needs but also surprise and delight, creating a more compelling and sticky product.

What It Is: A framework for prioritizing features based on customer satisfaction and business impact.

Why We Use It: Kano Model helps you quickly understand which features are must-haves, nice-to-haves, or delighters and prioritize accordingly.

Tools: Pen and paper, whiteboard, or Kano Model software (e.g. kanomodel.com)

MoSCoW Method

A lifesaver for decision-making under constraints, especially in a bigger team. It forces you to make hard choices, ensuring that you’re always working on what’s most critical. This is invaluable for startups where resources are tight and the cost of wrong decisions is high.

What It Is: A technique for prioritizing work by categorizing it into Must-haves, Should-haves, Could-haves, and Won’t-haves.

Why Use It: Provides a clear framework for stakeholders to agree upon priorities.

Tools: Simple lists, Trello, or any project management software.

Impact Mapping

This method goes beyond the ‘what’ to focus on the ‘why.’ It aligns every stakeholder on the business objectives, ensuring that you’re building a product that not only meets user needs but also drives business outcomes. It’s a roadmap that everyone can believe in.

What It Is: A strategic planning technique that visualizes the relationship between business goals, the impact you want to achieve, and the changes you need to make.

Why Use It: Aligns all stakeholders on business objectives and the means to achieve them.

Tools: Whiteboard, Impact Mapping software like “Impact,” or mind-mapping tools.

Feature Buckets

Feature Buckets help you strike a balance in your product development. By categorizing features into different buckets, you ensure that you’re not just chasing metrics or building ‘cool’ features, but also addressing customer requests, bug fixes, and long-term strategic goals. It’s a holistic approach to building a well-rounded product.

What It Is: A method of categorizing features into buckets like “Metrics Movers,” “Customer Requests,” “Delighters,” and “Strategic Initiatives.”

Why We Use It: This tool helps balance the roadmap between various feature types.

Tools: Spreadsheet, project management software, or a simple Kanban board.

Objectives and Key Results (OKRs)

OKRs keep the whole company’s eyes on the prize. By aligning your roadmap with high-level objectives, you ensure that every feature, every sprint, and every ounce of effort contributes to the organization’s high-level strategic goals. It’s a way to turn your vision into actionable, measurable steps.

What It Is: A goal-setting framework that aligns the roadmap with high-level objectives and measurable results.

Why We Use It: Keeps the team focused on outcomes rather than just outputs and aligned at the organizational level.

Tools: OKR software like “Ally.io,” or a simple Google Sheet.

Buy a Feature

What It Is: A collaborative game where stakeholders are given a budget to “buy” the features they think are most important.

Why Use It: Engages stakeholders and provides insights into what features are considered most valuable.

Tools: Play money, feature cards, or specialized software like “Conteneo Weave.”

Each of these techniques offers a unique perspective on how to prioritize and plan your product roadmap effectively.

We help you choose and facilitate the best fit for your company’s and team’s needs, ambitions and constraints.

Join our next Product Roadmap Masterclass!

We see many Founders coming from a business context blocked by tech challenges.

Missing the tech expertise to plan a feasible roadmap and budget, they often choose the wrong tech approach to progress and then run out of money.

To alleviate this, we bring in our Product Management and R&D tech experts for the founders to work with, and learn how to plan their product roadmaps.

Our Product Roadmap Masterclass is a 2-3 hour collaborative workshop, in which the founders learn how to create a solid tech product roadmap from day one.

Sign up for a Product Roadmap Masterclass

Read what punktum clients have to say

“Punktum perfectly fit into the time frame proposed and also delivered a set of extra functionalities on top of what was agreed before the start. The quality of the code and work including UX/UI was spot on.”

Philipp Reiter

Partner & COO
Eye Square GmbH

“We like how proactive they are when it comes to recommending the best solutions. They also collaborate really well with our in-house team, which is outstanding.”

Jakob Schwankhaus

Co-Founder & CEO

“The collaboration between our internal team and developers from Punktum is exceptionally smooth and efficient. They feel like our extended arm and can adjust their coding practices and conventions to what we have established internally.”

Radoslav Albrecht

Founder & CEO

Punktum has unique expertise in deep-tech R&D and startups

We have helped dozens of digital health innovators to build the right product and then build it the right way.

Early-stage startup acceleration experience

We have funded startups ourselves and run four different startup accelerators.

We know how to solve the challenges an early-stage startup founder faces in finding product-market fit and building an MVP.

Deep-tech R&D engineering expertise

At your disposal, a team of 120+ engineers with PhDs in Machine Learning and Data Science have extensive R&D experience in:

  • Artificial Intelligence
  • Computer Vision
  • Embedded Systems and wearables
  • Natural Language Processing
  • Signal Processing

Regulatory affairs and MDR compliance

Our digital health experts are happy to support you with a validated design and development process compliant with:

  • ISO 13485 (Medical Devices)
  • ISO 14971 (Risk Management)
  • IEC 62304 (Software Dev Process)
  • IEC 62366 (Usability)
  • Medical Device Security (TIR57)

Punktum is a member of the DAC.digital Group

Punktum’s digital health product and UX consulting expertise is empowered with DAC.digital‘s deep-tech delivery capabilities of 120+ engineers and R&D experts working in-house. DAC.digital is headquartered in Gdańsk, Poland and we share a years-long successful collaboration on projects in Germany, EU and beyond.

All of our team members are working from within the EU and in the CET (Berlin/Warsaw) time zone.

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