3 problems
startup founders
do not know they have
when using AI/ML

Make sure you address those risks to
avoid your AI/ML-driven project fail

From our experience, it is clear that a lot of early-stage startup founders are not aware of some of the key threats related to their AI/ML projects. We listed them below so you can assess your endeavour against them to make sure your team will be able to avoid unnecessary risks and drive your project to safety.

The Illusion of Data Sufficiency

Many start-up founders believe that collecting vast amounts of data is sufficient to drive effective AI/ML models. However, quantity alone does not guarantee quality. Without a comprehensive understanding of your data’s relevance, integrity, and representativeness, your AI algorithms will yield inaccurate or biased results.

Unrecognized business metrics

Business metrics are also data. Data to which the results of the innovation are compared. Without proper metrics, startup founders do not know if they are properly optimizing limited investment resources.

Lack of IT maturity

The truth sometimes hurts, but even experienced entrepreneurs can overestimate their abilities in the field of IT project management. This refers to the overall readiness of infrastructure, systems, processes and talent pool to effectively handle and support these advanced technologies. Insufficient IT maturity can hinder the seamless integration of AI/ML into existing workflows and limit the scalability and reliability of the solutions.


This is how you can address those problems:

Invest in data audit and refinement

Why? Garbage data in means garbage data out. And you do not want garbage in your product.
Start by conducting an inventory of your available data sources to ensure they are readily accessible and secure.

Assess the data’s similarity to the target environment where your AI/ML model will operate to ensure it’s contextually relevant. Utilize data quality metrics such as completeness, uniqueness, and timeliness to evaluate the dataset’s integrity.
Establish a ground truth by annotating a subset of your data with the help of domain experts, ensuring it serves as a reliable benchmark for model training.

Lastly, scrutinize the dataset for class imbalance; if certain classes are underrepresented, consider techniques like oversampling the minority class or generating synthetic data to achieve a balanced dataset.

Spend enough time on project roadmaping and resource allocation

Why? Without a setting a path to follow, you never know when you stray from it.
Begin by setting up clear, workable business objectives and KPIs. Define milestones tied to them. Use at least a basic project management software to visualize the work to be done, the timeline, dependencies, and critical paths.

Allocate resources by conducting a skills inventory and identifying gaps; this will inform whether you need to hire, upskill current team members, or outsource specific tasks. Prioritize tasks based on their impact on the project’s success and allocate resources accordingly.

Regularly review the roadmap in sync with stakeholders to adjust for any changes in scope, timeline, or resources, ensuring agility and responsiveness to real-world challenges.

Manage your project like professionals do

Why? Documentation done once will save you hours on explanations and transferring knowledge.
From day one, start by documenting every aspect of your project.

Create a comprehensive product roadmap and maintain a backlog of tasks, assumptions, and decisions.
Identify your Unique Selling Point (USP), define your target persona, and articulate your value proposition in written form.
Implement a centralized documentation and backlog system that is accessible to all team members and stakeholders, ensuring that everyone is aligned and informed. This not only enhances transparency but also facilitates better decision-making.
Use this documentation to create stakeholder-specific presentations that can clearly communicate your project’s objectives and status.

Punktum founders helped over 250 startups make their vision come true since 2015.

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